It all started in 2013 after a visit back to Denmark, where I was born and grew up. Wherever I went, the hottest thing around was home made Crisp Bread. Crisp Bread was a part of our everyday food growing up, but something was totally different in these modern versions to what I remembered. It was tantalisingly crisp, full of healthy seeds and very delicious! My old crisp bread had been re-invented and I was infatuated.
As soon as I came back home I had to try making my own Danish Crisp Bread. I made thin, bite-sized portions packed full of wholesome ingredients – delicious! The crackers became part of our diet, as a snack or with cheese or dip. I started giving them as gifts, and used them when we entertained. I received such positive feedback and was often asked if I sell them. The idea stayed in my mind. A few months later I got the opportunity to have a corner of a friend’s Market Stall. I baked 40 boxes for that event and sold out in a few hours.
After that I baked in my ‘housewife’ oven in our own kitchen to order as and when my friends wanted crackers. Word spread and the orders kept coming and growing. I could barely keep up with demand and sold as many boxes as I had time to bake, something that has not changed since then. We now stock gourmet stores, supermarkets and restaurants in Perth and South West of WA.